Agree or disagree? So?
We enable sales how to communicate value and we provide the content to set your sales apart from the competition.
Compelling sales messaging motivates customers to buy, is focused on solving a problem, helps you clearly differentiate from the competition and enables customers to memorize:
SalesMessage 2.0 is a management consulting firm specialized in developing effective sales messaging to clients that sell complex business solutions. It's all we do.
SalesMessage 2.0 builds messaging based on target decision-makers and their most pressing business objectives and challenges.
Engaging with SalesMessage 2.0 ensure your sales force to:
We have the expertise to transform your content to world-class messaging that drives more consistent, high-quality customer conversations.
Our core competence is to provide customer-ready messaging for your sales force so the buyer perceives your offering as different from all the other competitors.
We help you implement strong sales messaging which enables your sales to:
We are specialized in crafting compelling sales messages for your organisation that can be leveraged in sales conversations, presentations, telemarketing, collateral, website and proposals in a way that you've been unable to achieve before.
Your payoff comes when your sales team is effectively delivering winning sales messages to your prospect. When sales open doors to decision makers successfully and is positioning your company as a qualified, unique and knowledgeable solutions provider.
Compelling sales messaging impacts your bottom line!
If your salespeople don't understand their Messaging, don't know how they really differ from the competition and know how to articulate value during customer conversations, how can they expect their prospects to understand why they should buy your product or service?
Well, 90% of sales people don't position value effectively* and may be it's now time for a dedicated messaging partner who helps you to review the value of your offering.
Should we be talking?
I have monthly a few openings for free one-on-one coaching to discuss your current messaging and where and how you can improve your messaging performance.
If you are unable to find what you are looking for or have other questions, please contact us.
The inability of sales to communicate value during customer interactions is perceived by executives as the number one inhibitor to sales success.*
Marketing departments generally produce collateral what a company sells, but don't reflect the conversations that customers want to have.
SalesMessage 2.0 coaches your sales force to articulate all messaging which we have built and we test if they really understand it. This training set up can be done on a 1:1 basis, e-learning or a workshop with your sales team and preferably on an ongoing basis where we periodically exercise, help and motivate.
A successful sales conversationalist is better prepared for customer conversations. He responds in the right way to customer objections and can make the customer clear why he should buy from him instead of the competitor. He also let the prospects memorize the messages that make the sale. You have created a real sponsor once the prospect is able to convince his colleague(s) that your solution is the only option!
*Source: analyst firm Sirius Decisions
We accelerate the learning curve of all sales messaging within you organization. We do it in a systematic way, the sales messages must be fully integrated into the organization and communicated to every department and business unit.
Every organization needs one core competence: differentiation
SalesMessage 2.0 is well positioned as an external advisor to audit your sales messaging.
Our audit we help your organisation identify concrete deficits in your messaging strategy. This service helps you evaluate the current messaging. The outcome of such an audit is a solid foundation to organise your sales messaging activities following afterwards.
Can sales messaging be audited? Yes!
In order to create more competitive advantage, the sales and marketing organization must document and interrogate its sales messaging processes using 'Sarbanes-Oxley-like' rigor.
The audit provides an objective assessment on whether you are providing effective messaging so your target buyer perceives your offering as different from all the other competitive options and vendors.
You will be able to create more preference and the outcome helps you clearly differentiate from the competition and enables customers to memorize "why to buy from you".
This audit process engages multiple departments and, once completed, allows us to consolidate the feedback and make messaging recommendations based on the information gathered.
We will identify where you excel and where there is opportunity to improve your messaging performance through analysis of the following Messaging channels;
you can use it to:
Many organisations experience inconsistent messaging and want to transition to a value focused sales organization with client-centric driven sales messages.
Or want to create a value-driven position that clearly differentiates themselves from the competition; and in fact sales messaging is a critical part of growing a business. This is particularly relevant in the current economic climate.
Our Messaging audit will help answer questions such as;
It is a good idea to revisit your messaging criteria periodically to fine tune the assessment so that you continuously improve the quality of your sales messaging and ultimately become more successful.
As a sales manager, you are under enormous pressure and you have the feeling that your sales team could create more preference and increase their close-rates.
The large majority of sales often don't get the right value to the right prospects during sales conversations and despite all marketing collateral sales still struggle to differentiate themselves from the competition.
Customers want to know how your offering is going to add value to their business and why they have to buy from you'!
If you can't position the value, the foundation of your entire sales strategy is missing. A Messaging Playbook is the foundation for your strategy and delivers sales people the strategies, documents and other tools they need to engage with buyers.
It's a great place to bring together Sales Messaging, reference information, FAQs, training materials, presentations, market- and product information, and anything else that sales sales are likely to need.
Our core competence is to provide a repeatable method for engineering customer-ready messaging. SalesMessage 2.0 work on-site together with your sales, product marketing, marketing and management to craft world-class messaging that drives high-quality customer conversations.
Your Messaging Playbook provides knowledge to seasoned sales and gives clear direction to new hires and enables your sales what to say at each stage in the sales cycle and how to prepare compelling conversations.
Successful organisations document their success formula!
We designed an unique 'outside-in' Intuitive Message Modeling Technique® (IMMT), linking your solutions to your buyers issues. Your messaging will be designed to pre-empt competitors, is easy to understand and to remember for the customer with the result that our clients avoid to be a "me too" in their customer conversations.
We design messaging playbooks to improve customer conversions.
Are you perceiving us like our competition? I hope not! If so, how boring we must be!
The key to having more customers is providing something that no one else does and doing it better. If there is nothing different about us, then why should you buy our service? The key for having a profitable business is differentiation. And that counts for both of us!
Perhaps your initial thought might be; 'ohh no - not another sales training program' and that's correct - because you don't have time for another sales training and we all know the thick binders of materials that never get used, and sales education that doesn't stick.
Thereby 75% of Solution Selling Centric selling initiatives fail to produce results.* Our mission is mainly focussed on more effective interactions with your customers than your competitors.
*Source: Ernst & Young
So Differentiator #1;
SalesMessage 2.0 doesn't deliver sales training. We are specialized in developing effective sales messaging to clients that sell complex business solutions.
SalesMessage 2.0 designed an unique 'outside-in' Intuitive Message Modeling Technique® (IMMT), linking your solutions to your buyers most compelling issues and is crafted around why your solution and organisation can solve it better than the competition and the business impact of acting.
Your whole messaging will be designed to be consistent, pre-empt competitors and easy to understand and to remember for the customer with the result that our clients avoid to be a "me too" in their customer conversations.
We see too often "Inside Out" thinking and messaging. It's easy to identify because it is usually accompanied by such empty marketing messages as "Industry leader", "Number one in the Industry", and other self-congratulatory phrases.
Our methodology is always focused on increasing your value.
We provide a repeatable method for constructing truly customer-ready messaging that showcases the problem solving power of your solutions and services versus the traditional generic benefits and feature statements.
SalesMessage 2.0 offers a unique 'outside-in' Intuitive Message Modeling Technique® (IMMT).
Customers are less motivated by promises concerning products or services alone and are showing greater interest in; how their organisation can realize the impact (not your product), how your solution differentiate from the competition and what they can expect from the "ownership experience."
Instead of marketing what your product or service does, the question is: What kind of experience are your customers hoping to have when they buy from you?
An additional benefit is that your customers will even pay a premium for the brands they feel provide a better overall experience. Our vision is that it's important to treat every communication as an opportunity to deliver the messages that make your story memorable.
SalesMessage 2.0 coach you on how you train your customers to memorize the Messages that make the sale. But a prerequisite is that we first memorize the messaging within your entire organisation. Not only sales but preferable also product management, marketing, executive management and your channel Partners.
SalesMessage 2.0 is streamlined and cost-effective so that you get the most from your investment. Rather than leaving a high-level strategy at your doorstep, we commit to make sure that your messaging strategy is transformed into action, and that execution is monitored and improved over time.
SalesMessage 2.0 is affordable and cost effective for every organisation.
We offer hands-on but professional engagements and we work on-site together with your sales, product marketing, marketing and management, side-by-side to ensure that programs become successful, unique, defensible and set you apart from the competition.
SalesMessage 2.0 is:
SalesMessage 2.0 is operating out of The Netherlands, with a pan-European market focus. Our team has an extensive background in Sales, Marketing, ICT and Technology, and we use that experience to help businesses become more successful.
With years of helping companies focus on their sales efforts across a broad range of industries, ranging from new ventures to large organisations, we are confident that our expertise can help you.
We have a comprehensive delivery approach. We spend most of our time with clients during the implementation phase. Our employees are there with client personnel, day in and day out, in the front line and with management.
As a result of the involvement of SalesMessage 2.0 your sales will become eagles and are better prepared for customer conversations, they will communicate value which differentiates themselves against the alternatives and will lead to radical improvement of your bottom line.
If sales can't explain what their unique value is; they don't know what they are talking about. Therefore we provide a variety of services and help you optimize the Performance of your entire sales force.
If you need to accomplish any of the following issues in short-term we can help:
SalesMessage 2.0 does things differently. We've built our company, and our culture, on putting our clients first. We work alongside your internal team to address critical messaging needs.
Whether you are the CEO of a Start-up, the managing partner, sales- or marketing manager of a growing firm or the business development director of a large corporation, we have a proven set of services, which will rapidly grow your sales.
We focus on:
Should we be talking? Until we talk, neither of us will really know the possibilities.
By phone: Office: +31 6 47 184 259
Thanks for taking the time to read my thoughts about Sales Messaging. This blog is all about how your product, service and company set you apart from your competitors. I will give you regularly insight into providing real value to your customers, and how you differentiate yourself against the alternatives.
This blog provides me (and others on occasion) with a venue for ideas and opinions. For a selection of articles, please visit my library.
We cannot always serve our customers alone. This why SalesMessage 2.0 has established a network of partners with competencies supporting the work we do.
These partners are domain experts at market research, sales training, telemarketing, CRM, PowerPoint design or copy writing.
We are always looking for new opportunities to build synergies with ambitious companies.
If you are interested in partnering with SalesMessage 2.0, please contact us at firstname.lastname@example.org
SalesMessage stands for Sales Messaging, which means how you communicate to your customers and how it motivate them to buy and is focussed on a resolution that distinguishes from the competition.
The identity of SalesMessage 2.0 is a transparent cube, a visual expression of a multi-dimensional puzzle and reflect the heart of sales messaging. It comes down to crafting compelling conversations from every possible angle.
The interconnection complexity shows the relation between the different dimensions.
The color blue represents decision making and understanding while orange represents our company brand; SalesMessage 2.0 and stands for creativity and success!
"Every sale has five basic obstacles:
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